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Posts Tagged ‘2010 Lexus’

Lexus unleashes its mischievous side with the debut of the all-new 2010 Lexus IS C retractable hardtop convertible, an entirely new dimension to the IS Line. To launch the highly anticipated convertible, Lexus is debuting an integrated marketing campaign designed to emphasize the vehicle’s adventurous, playful personality and reach consumers looking for a thrill.

‘The IS C gives Lexus the opportunity to reveal its more dynamic and playful side,’ states Dave Nordstrom, vice president of marketing for Lexus. ‘For the launch of the long-awaited IS C, we created a new advertising campaign that allows us to showcase the vehicle’s unique personality and give consumers a glimpse of the adrenaline rush the IS C delivers.’

The launch campaign features three IS C broadcast spots and one IS full-line spot, as well as print, interactive, out-of-home and support at key Lexus-sponsored events. The TV spots titled, ‘Hop In’, ‘Running’ and ‘Look Out’, feature the tag line, ‘Live a little, a lot.’ Each highlights the thrill of driving the IS C, as the car hugs every curve on the road and the drivers experience the thrill of driving top-down in a Lexus.

The IS full-line spot titled, ‘Scream,’ features all of the vehicles in the IS line-up—the IS, ISF and ISC—as they speed through the streets at heart-pounding speeds. The drivers scream with excitement as the vehicles effortlessly take every turn that come their way.

Lexus is celebrating its 20th Anniversary in the United States. Since its debut in 1989, Lexus has earned a reputation for offering high-quality luxury vehicles and providing benchmark customer service through its 226 dealers. This has led to Lexus being the top-selling luxury automaker for nine years in a row. Lexus is also committed to the environment and is the leader in luxury hybrid vehicles. Currently, Lexus has three low-emission luxury hybrids available, with a new HS 250h luxury sedan coming this summer. Through its innovative technology and outstanding customer service, Lexus is dedicated to exceeding its customers’ expectations.

Toyota’s luxury division unveiled its newest sport-luxury compact sedan in 2001, the Lexus IS 300. Sharing its engine with the larger GS 300, the IS was built with rear-wheel drive and carried a 3.0-liter inline 6-cylinder engine that achieved 215 horsepower. The engine operated with VVT-i. During its first season, only a five-speed automatic transmission was offered, but it did incorporate Formula One-inspired E-Shift gear selection on the steering wheel. The wedge-shaped IS body had a semi-fastback roofline and was sharp-edged in design. It was called a ‘condensed high performance stance’ by Lexus. A choice of either 16 or 17 inch wheels could be mounted on the IS 300 and front side airbags were installed along with antilock braking and traction control. Available on the vehicle was a limited-slip differential. Inspired by sport watched, a chronograph-style instrument panel was installed in the vehicle. The IS 300 was originally designed for the European market, and is promised to give ‘compelling challenge’ to European sport sedans.

The 2010 Lexus SC 430 is largely unchanged. This 2-door convertible has a power-retractable hardtop. The sole powertrain teams a 288-horsepower 4.3-liter V8 engine with a 6-speed automatic transmission.

Available safety features include ABS, traction control, antiskid system, front-side airbags, and front-knee airbags. Among the Lexus SC 430′s standard features are leather and wood interior trim, a navigation system, Mark Levinson-brand audio, and steering-linked headlamps.

Run-flat tires, a rear spoiler, and specific alloy wheels are optional.

The 2010 Lexus RX is redesigned, gaining freshened styling, new features, and an updated gas/electric hybrid model. This premium-midsize crossover SUV seats 5 and comes in RX 350 and new-for-2010 hybrid RX 450h versions. Both are available with front- or all-wheel drive. The 2010 model is about an inch longer in wheelbase and overall length compared with the 2009 RX. RX 350 has a 275-horsepower 3.5-liter V6 engine and a 6-speed automatic transmission.

This represents a gain of 5 horsepower over the 2009 RX 350. The RX 450h pairs a 3.5-liter gas V6 with an electric motor for 295 horsepower total, an increase of 27 horsepower over the 2009 RX 400h. Like other Toyota and Lexus hybrids, the RX 450h can run on one or both of its power sources to balance acceleration and fuel economy. It requires no plug-in charging and uses a continuously variable transmission (CVT) that behaves much like an automatic. Maximum towing capacity is 3,500 pounds. Available safety features include ABS, traction control, an antiskid system, curtain-side airbags, front-side airbags, and front-knee airbags.

Also offered is Lexus’ Pre-Collision System, which is designed to tighten the seatbelts and ready full braking power when sensors detect an imminent collision. Hill-start assist is a new standard feature. The available navigation system is controlled by a console-mounted “Remote Touch” module and includes real-time traffic and weather alerts. An available side-view monitoring system uses TV cameras to show a wide-angle passenger-side view of the vehicle on the navigation screen. Other available features on the 2010 Lexus RX include a hard drive for storing digital music files, dual-screen DVD entertainment, adaptive cruise control, and a sport suspension.

The 2010 Lexus LX 570 gains the brand’s new Enform with Safety Connect assistance systems. This premium-large SUV shares its basic design with the Toyota Land Cruiser. LX has three rows of seating for up to 8 passengers. A 383-horsepower 5.7-liter V8 engine and 6-speed automatic transmission is the sole powertrain. Maximum towing capacity is 8,500 pounds. All-wheel drive with a low-range gear for off-roading is standard. So is a height-adjustable suspension and self-adjusting shock absorbers.

Available safety features include ABS, traction control, an antiskid system, curtain-side airbags, front-side airbags, and rear-side airbags. Driver and front-passenger knee airbags are also included. Optional equipment includes Lexus’ Pre-Collision Safety System and remote engine start. A standard CRAWL control limits speed in low range to settings of 1, 2, or 3 mph. Also standard are a 60/40 split power-sliding 2nd-row seat, 50/50 power-fold 3rd-row seat, power liftgate, four-zone automatic climate control, keyless entry/engine start, and 20-inch wheels.

An included navigation system with rearview camera is available with front and side-view cameras, too. Lexus Safety Connect includes collision notification, stolen vehicle location, emergency assistance, and enhanced roadside assistance. This feature is standard on all LX 570s. Enform is available on models equipped with the navigation system. In addition to the Safety Connect features, Enform includes customizable navigation destinations that owners can program on their home computers and send directly to the vehicle.

The 2010 Lexus IS C is a new convertible version of this Japanese automaker’s premium-compact car. In addition to a 2-door convertible, IS comes as a 4-door sedan (see separate report). The IS C has a power-retractable hard top and comes in two models with two engines.

The IS 250C has a 204-horsepower 2.5-liter V6 engine. Also offered is the IS 350C, which has a 306-horsepower 3.5-liter V6. IS C is rear-wheel drive. IS 250C is offered with a 6-speed manual or 6-speed automatic transmission. A 6-speed automatic transmission is standard on IS 350C.

Available safety features include ABS, traction control, antiskid system, front-side airbags, and front-knee airbags. Also available is Lexus’ Pre-Collision Safety System, which is designed to automatically cinch seatbelts and apply brakes if an unavoidable crash is detected.

The 2010 Lexus IS sees no major changes. This premium-compact car comes in four models with three engines. The Lexus IS comes as a 4-door sedan and a 2-door convertible called the IS C (see separate report). The IS 250 has a 204-horsepower 2.5-liter V6 engine. Also offered is the IS 350, which has a 306-horsepower 3.5-liter V6.

The high-performance IS F has a 416-horsepower 5.0-liter V8 along with specific sport suspension, tires, and trim. Rear-wheel drive is standard on all IS models. The IS 250 is available with all-wheel drive. IS 250 is offered with a 6-speed manual or 6-speed automatic transmission. Automatic transmission is standard on the IS 350 and IS F; a 6-speed on the 350 and an 8-speed on the IS F

Available safety features include ABS, traction control, antiskid system, curtain-side airbags, front-side airbags, and front-knee airbags. Also available is Lexus’ Pre-Collision Safety System, which is designed to automatically cinch seatbelts and apply brakes if an unavoidable crash is detected. Leather upholstery and a sunroof are standard.

The 2010 Lexus HS 250h is a new model from Toyota’s luxury division. This gas/electric hybrid compact car is a 5-passenger, 4-door sedan that teams a 2.4-liter 4-cylinder engine with a battery-powered electric motor for 187 horsepower total, and comes with a continuously variable transmission (CVT) that behaves much like an automatic. Lexus’ hybrid system allows the HS 250h to run on one or both of its power sources to balance acceleration and fuel economy.

No plug-in charging is required. Available safety features include ABS, traction control, antiskid system, curtain-side airbags, front- and rear-side airbags, and front-knee airbags. Base and Premium trim levels are offered. Leather upholstery is standard on all. Heated front seats are optional on the Base, while heated and ventilated front seats are standard on the Premium.

Available features include a wireless cell-phone link, a navigation system with rearview camera, a Head-Up Display, adaptive cruise control, adaptive headlights, auto-dimming headlights, and keyless entry/engine start. Also offered is a wide-view front camera that shows the view to the sides when pulling out from between two cars, a lane-departure warning system that alerts the driver and can correct the vehicle’s path if it drifts out of its lane, and Lexus’ new Enform system with Safety Connect, an assistance system with convenience, safety, security, and emergency-response features.